Items related to Electronic Media Management
"As a former TV news executive and former radio station owner/manager, I can say this book is complete. Anyone going into broadcasting should read this book." Prof. Louis E. Conrad, Northeastern University.
This new edition of a classic text features important updates that reflect the enormous changes that have taken place since the Telecommunications Act of 1996. Each chapter is significantly updated and will address future concerns and applications. New broadcast and cable regulations and policies are reflected in this new edition, as well as current and future use of the Internet and World Wide Web.
This book also covers such essential topics as management theory, audience analysis, broadcast promotion and marketing, and new broadcasting regulations.
New edition, reflecting new regulations and policies since the Telecommunications Act of 1996
New coverage of the Internet and World Wide Web and their impact on broadcasting
Extensively updated to reflect the impact of the new digital technology
This new edition of a classic text features important updates that reflect the enormous changes that have taken place since the Telecommunications Act of 1996. Each chapter is significantly updated and will address future concerns and applications. New broadcast and cable regulations and policies are reflected in this new edition, as well as current and future use of the Internet and World Wide Web.
This book also covers such essential topics as management theory, audience analysis, broadcast promotion and marketing, and new broadcasting regulations.
New edition, reflecting new regulations and policies since the Telecommunications Act of 1996
New coverage of the Internet and World Wide Web and their impact on broadcasting
Extensively updated to reflect the impact of the new digital technology
"synopsis" may belong to another edition of this title.
From the Publisher:
This book also covers such essential topics as management theory, audience analysis, broadcast promotion and marketing, and new broadcasting regulations.
About the Author:
Peter K. Pringle, Ph.D., is Luther Masingill Professor of Communication at the University of Tennessee at Chattanooga.
"About this title" may belong to another edition of this title.
- PublisherFocal Press
- Publication date1999
- ISBN 10 0240803329
- ISBN 13 9780240803326
- BindingPaperback
- Edition number4
- Number of pages496
- Rating
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Electronic Media Management, 4th Edition
Published by
Focal Press, Boston, MA.
(1999)
ISBN 10: 0240803329
ISBN 13: 9780240803326
Used
Softcover
Quantity: 14
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Book Description Softcover. Condition: Very Good. 4th Edition. Text has some highlighting, cover has slight wear Multiple copies available this title. Quantity Available: 14. ISBN: 0240803329. ISBN/EAN: 9780240803326. Pictures of this item not already displayed here available upon request. Inventory No: 1560735581. Seller Inventory # 1560735581
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Electronic Media Management, 4th Edition
Published by
Focal Press, Boston, MA
(1999)
ISBN 10: 0240803329
ISBN 13: 9780240803326
Used
Softcover
Quantity: 8
Seller:
Rating
Book Description Softcover. Condition: Very Good. 4th Edition. Text appears clean. cover has wear with sticker and light creasing on front corner. Multiple copies available this title. Quantity Available: 8. ISBN: 0240803329. ISBN/EAN: 9780240803326. Pictures of this item not already displayed here available upon request. Inventory No: 1560735580. Seller Inventory # 1560735580
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US$ 9.00
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Electronic Media Management
Published by
Focal Press
(1999)
ISBN 10: 0240803329
ISBN 13: 9780240803326
Used
Softcover
Quantity: 1
Seller:
Rating
Book Description Condition: Very Good. Very Good condition. 4th edition. A copy that may have a few cosmetic defects. May also contain light spine creasing or a few markings such as an owner's name, short gifter's inscription or light stamp. Bundled media such as CDs, DVDs, floppy disks or access codes may not be included. Seller Inventory # Q13O-00962
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Electronic Media Management
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Book Description Condition: Sehr gut. Zustand: Sehr gut - Gepflegter, sauberer Zustand. | Seiten: 496 | Sprache: Englisch. Seller Inventory # 1310814/2
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