Corporate Media Production - Softcover

DiZazzo, Ray

Softcover

ISBN 10: 0240803655 ISBN 13: 9780240803654

Publisher: Focal Press, 2000

Synopsis

Corporate Media Production thoroughly examines all aspects of this exciting creative field, from the initial script to the final stages of postproduction. The book also clarifies the roles of the writer, producer, director and client while focusing on the dynamic relationship shared by these key players. This in-depth book captures all the technical and creative elements used in the creation of media in the corporate world.

Topics include:

Program Needs Analysis
Developing the creative concept
Script essentials
Keys to successful preproduction
Lighting, camera and sound
Directing executives, employees, and professional actors
The director's key aesthetic skills
Graphics Production
Music and sound production
Critical judgment and people skills
Traditional and nonlinear editing
Audio sweetening
The future of corporate media
In depth analysis of all aspects of the process

Equally accessible to students and professionals

Real "business world" approach

About this title

Book Description:

The only book that covers the corporate media production process

From the Publisher:

Topics include: program needs analysis; developing the creative concept; script essentials; keys to successful preproduction; lighting, camera and sound; directing executives, employees, and professional actors; the director's key aesthetic skills; graphics; production; music and sound production; critical judgment and people skills; traditional and nonlinear editing; audio sweetening; the future of corporate media

About this edition

• Publisher: Focal Press
• Publication date: 2000
• ISBN 10: 0240803655
• ISBN 13: 9780240803654
• Binding: Paperback
• Edition number: 1
• Number of pages: 256