Introduction to Media Production, Third Edition: The Path to Digital Media Production

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9780240806471: Introduction to Media Production, Third Edition: The Path to Digital Media Production
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Introduction to Media Production, Third Edition, provides students with a practical framework for all aspects of media production by addressing the technological and aesthetic changes that have shaped the industry. Offering both hands-on instruction and theoretical information, it provides a sound basis for the techniques, operations, and philosophies of media production in the new digital environment.

The new edition has been updated throughout with detailed information on how digital processes have changed everything from shooting to editing to finishing. It includes content on the Internet, writing for the Internet, Graphics and Animation.

* Comprehensive introduction to media production, including video, audio, film, and graphics
* Updated to reflect new digital techniques and workflow
* Goes beyond the technical to cover aesthetics

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Book Description:

The comprehensive video and audio production textbook, with an emphasis on aesthetics

About the Author:

Robert B. Musburger, Ph.D. is Professor Emeritus and former Director of the School of Communication, University of Houston. He has worked for 20 years in professional broadcasting, serving as camera operator, director, producer, and writer and has received numerous awards for his video work and teaching. His published writing includes "Electronic News Gathering: A Guide
to ENG" (Focal), "Single-camera Video Production, Fifth Edition"(Focal), and, with Gorham Kindem, "Introduction to Media Production: From Analog to Digital, Fourth Edition" (Focal).

Dr. Gorham Kindem is Professor of Communication Studies at the University of North Carolina¦Chapel Hill. His award-winning documentary, Chuck Davis, Dancing Through West Africa, has been nationally televised on PBS and the Discovery Channel. He is the author or editor of four books and numerous articles in media studies and production and has produced, directed, recorded, and/or edited several films and TV programs. Dr. Kindem resides in the Chapel Hill, North Carolina area.

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