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The fifth edition of a classic text features important updates that reflect the enormous changes that have taken place in recent years - the Internet as an important information transmission format that is here to stay and convergence among media. This edition features thorough discussions on the Internet and convergence, as well as reflects the latest information on broadcast and cable regulations and policies. It also includes a fresh batch of case studies, and study questions. As in previous editions, this book also covers management theory, audience analysis, broadcast promotion, and marketing.
*The most complete book on broadcast and cable management
*The only book that examines the management of non-commercial radio and television stations
*The only book that examines ways of assuming ownership of a broadcast station or cable system
*The most complete book on broadcast and cable management
*The only book that examines the management of non-commercial radio and television stations
*The only book that examines ways of assuming ownership of a broadcast station or cable system
"synopsis" may belong to another edition of this title.
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Easy to read guide to the the most important updates in electronic media management!
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- PublisherRoutledge
- Publication date2006
- ISBN 10 024080872X
- ISBN 13 9780240808727
- BindingPaperback
- Edition number5
- Number of pages415
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Electronic Media Management
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Pringle, P: Electronic Media Management, Revised
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Book Description Kartoniert / Broschiert. Condition: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Peter K. PringleThe fifth edition of a classic text features important updates that reflect the enormous changes that have taken place in recent years - the Internet as an important information transmission format that is here to stay and convergenc. Seller Inventory # 594462411
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