Flash Advertising - Softcover

Fincanon, Jason

Softcover

ISBN 10: 0240813456 ISBN 13: 9780240813455

Publisher: Routledge, 2010

Synopsis

Create awe-inspiring, mind-blowing Flash ads, microsites, advergames, and branded applications that engage consumers and demonstrate their worth to clients. Creating Flash Advertising delivers the nuts and bolts of the development process from initial design conception to ad completion. You'll learn the best practices for:

* Mastering the myriad of ad specs, deadlines, quality and version control issues
* Creating ads that balance campaign goals with design constraints
* Preparing and building ads with team and QC standards
* Using forms and data in ads without file bloat
* File optimization techniques for swf files
* 3rd party rich media technologies that transcend the 30k banner
* Integrating video into sites and banners
* Social media applications
* Trafficking and tracking ads for impressions, interactions, clicks, and conversions
* Using ActionScript to save development time and implement team standards

Published projects developed with the practices and AS code presented in the book are available on the companion website http://www.flashadbook.com

About this title

About the Author

A senior interactive developer with Branded News Worldwide, one of the nation's largest interactive advertising agencies, Jason is a computer animation graduate from The Art Institute of Dallas. He has used Flash, Flex and ActionScript over the past 11 years building interactive/online advertising and advergaming. Clients whose projects I have worked on include names such as Patrón Tequila, GameStop, Hyundai, Fruit of the Loom, National Pork Board, Travelocity, Florida Department of Citrus and Nokia. Outside of work, Jason enjoys creating experiments with Flash, playing his guitars and video games and most of all, spending time with his family. Jason maintains two Flash-related blogs: The FlashCanon (http://flash.fincanon.com) addresses an array of Flash topics, and The FlashCanon Lab (http://lab.fincanon.com) offers a collection of his Flash experiments.

From the Back Cover

Create awe-inspiring, mind-blowing Flash ads, microsites, advergames, and branded applications that engage consumers and demonstrate their worth to clients. Discover the ins-and-outs involved in the life cycle of a given project, with real-world examples. Within its pages you will find information on:

• Mastering the myriad of ad specs, deadlines, quality and version control issues
• Creating ads that balance campaign goals with design constraints
• Preparing and building projects with team and QC standards
• Using forms and data in ads without file bloat
• File optimization for images and SWFs
• 3rd party rich media technologies that transcend the standard banner
• Social mediums for traffic generation
• Trafficking and tracking ads for impressions, interactions, clicks, and conversions
• Using ActionScript to save development time and implement team standards
• Real-world case studies of rich media ads and advergames
• Industry insider tips and workflows from award winning designers

Examples and code presented in the book are available for download on the companion website located at http://www.flashadbook.com

Edition details

• Publisher: Routledge
• Publication date: 2010
• Language: English
• ISBN 10: 0240813456
• ISBN 13: 9780240813455
• Binding: Paperback
• Edition number: 1
• Number of pages: 288