Bloggers Boot Camp: Learning How to Build, Write, and Run a Successful Blog - Softcover

White, Charlie; Biggs, John

Softcover

ISBN 10: 0240819179 ISBN 13: 9780240819174

Publisher: Focal Press, 2011

Synopsis

Bloggers Boot Camp shows you how to build a great blog from the ground up. This isn't a book about technology -- it's a book about engaging millions of readers. Starting your blog is easy, but building and maintaining a popular one is hard.

Blogging experts John Biggs and Charlie White (Gizmodo, Mashable and TechCrunch) share their secrets from the frontline showing you how to blog with quality and flair, find the best stories, and attract millions of readers to your blog.

Blogging goes way beyond writing. It's a conversation between you and your audience. Guiding you to blogging success Bloggers Boot Camp shows you how to:

* Uncover a niche for your blog, and realize key factors about yourself that you need to know before you write a single word.
* Gather the ideal tools for blogging, without spending too much or approaching it underequipped.
*Discover the best ways to spread the word about your new blog.
* Find the most compelling stories to write about, and get the information before anyone else does.
* Transform your writing by learning the subtle art of constructing a compelling, engaging blog post.
* Stimulate your readers to directly participate in the two-way conversation, perhaps the most exciting part of this new way of communicating.

About this title

About the Author

John Biggs began his career as a computer consultant. However, he moved from programming to journalism after realizing the real story wasn't behind the scenes, but in the relationships people had with the technology. The late 1990s and early 2000s brought a new world where the business section of the newspaper turned from a one-page add-on at the back of the sports page into a fully-fledged section detailing the deals, secrets, and outrages of a strange new period of time called the "Dot-Com" era.

He moved on to earn a Master's degree in Business and Economic Journalism from NYU, where he was one of the first in his class to cover the nascent Silicon Alley in downtown New York. A few years -- and jobs -- later he became editor of Gizmodo.com after meeting the former editor, Joel Johnson, for lunch and pleading his case. Now he and Charlie gather over 60 million pageviews a month on multiple sites.

Charlie White started writing about technology on the Web in 1995, ancient days when Mosaic was the most popular browser, Clinton was president, and Windows 95 was considered high technology.

In about 2004, technology and gadget blog Gizmodo caught his attention, because it was starting to eclipse the numbers of the large portal for which he was working. What kind of site could garner such impressive numbers? Surely it must have involved a staff bigger than the Web portal he was building with a dozen writers or more? Hardly. Two years later, he'd written 4,442 articles on the popular gadget site, helping to bring the site's traffic from around 7 million page views per month to over 80 million. The next stop was NBC Universal, for Charlie was lured by the mainstream media giant where he wrote more than 2500 blog posts, reviews and features for the SyFy-powered blog DVICE. And now he's senior editor of Mashable, writing for 15 million readers.

From the Back Cover

Bloggers Boot Camp shows you how to build a great blog from the ground up. This isn't a book about technology -- it's a book about engaging millions of readers. Starting your blog is easy, but building and maintaining a popular one is hard. Blogging experts John Biggs and Charlie White (Gizmodo, Mashable and TechCrunch) share their secrets from the frontline showing you how to blog with quality and flair, find the best stories, and attract millions of readers to your blog. Blogging goes way beyond writing. It's a conversation between you and your audience. Guiding you to blogging success Bloggers Boot Camp shows you how to:

* Uncover a niche for your blog, and realize key factors about yourself that you need to know before you write a single word. * Gather the ideal tools for blogging, without spending too much or approaching it underequipped. *Discover the best ways to spread the word about your new blog. * Find the most compelling stories to write about, and get the information before anyone else does. * Transform your writing by learning the subtle art of constructing a compelling, engaging blog post. * Stimulate your readers to directly participate in the two-way conversation, perhaps the most exciting part of this new way of communicating.

Edition details

• Publisher: Focal Press
• Publication date: 2011
• Language: English
• ISBN 10: 0240819179
• ISBN 13: 9780240819174
• Binding: Paperback
• Edition number: 1
• Number of pages: 224