White Space is Not Your Enemy: A Beginner's Guide to Communicating Visually through Graphic, Web & Multimedia Design - Softcover

Golombisky, Kim; Hagen, Rebecca

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9780240824147: White Space is Not Your Enemy: A Beginner's Guide to Communicating Visually through Graphic, Web & Multimedia Design

Synopsis

Designing a website or brochure without an art background? Then step away from the computer and read this engaging, conversational introduction to visual communications first. Written for the beginner, White Space is Not Your Enemy, Second Edition, is a practical graphic design and layout guide that introduces the concepts and practices necessary for producing effective visual communication across a variety of formats--from web to print. This beautifully illustrated, full-color book covers all of the basics to help you develop your eye and produce evocative designs that work. Topics include: What is design? Pre-design research and brainstorming. The "works-every-time layout" and "13 layout sins." The elements and principles of design. Layouts for impact. Getting along with type. Choosing and using color. Working with photos and illustrations. Intros to infographics, storyboarding and multimedia components.
Output for the web and print.

Visit www.whitespacedesignbook.com for additional supporting materials.

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About the Author

Rebecca Hagen taught public relations and design courses at the University of South Florida School of Mass Communications. She is currently the president and principal designer of Sky Lake Design Studio, a graphic design firm in Tampa, Florida. 


A former advertising and public relations pro, Kim "Dr. G." Golombisky is an award-winning teacher and scholar at the University of South Florida.

"About this title" may belong to another edition of this title.

Other Popular Editions of the Same Title

9781138170278: White Space is Not Your Enemy: A Beginner's Guide to Communicating Visually through Graphic, Web & Multimedia Design

Featured Edition

ISBN 10:  1138170275 ISBN 13:  9781138170278
Publisher: Focal Press, 2015
Hardcover