The Business of Media Distribution: Monetizing Film, TV, and Video Content in an Online World (American Film Market Presents) - Softcover

Ulin, Jeffrey C.

Softcover

ISBN 10: 0240824237 ISBN 13: 9780240824239

Publisher: Routledge, 2013

Synopsis

Learn how an idea moves from concept to profits and how distribution dominates the bottom line of an industry otherwise grounded in high profile elements (production, creative, law, finance, and marketing).

In this updated edition of a bestselling industry staple, experienced media executive Jeff Ulin relates business theory and practice across key global market segments―film, television, video, and online/digital―providing you with an insider’s perspective that can't be found anywhere else. This new edition:

• Includes perspectives from key industry executives at studios, networks and online leaders, including Fox, Paramount, Lucasfilm, USA Network, BSkyB, YouTube, Hulu, Microsoft and many more
• Analyzes online influences throughout the distribution chain and explains the impact made by the growth of apps, tablets, smart-phones, social media, social gaming, and over-the-top delivery
• Discusses the growth of Digital Cinema and the related distribution of 3D movies.
• Explores changes in the home video business and growth of on-demand (VOD) and on-the-go access to content
• Illustrates how online services like Netflix, Amazon, YouTube and Hulu are changing the way TV content is distributed and consumed, and why they are producing their own original series
• Breaks down historical film windows, the economic drivers behind them, and how online and digital delivery applications are changing the landscape.
• Features a companion website (www.focalpress.com/9780240824239), which includes additional material demystifying how projects are developed and profits calculated

Hollywood stars may make the headlines, but marketing and distribution are the behind the scenes drivers converting content into cash. Regardless of your background and training, The Business of Media Distribution, Second Edition delivers the business practices and virtual apprenticeship you need to understand and manage the complicated media markets and how digital distribution is impacting traditional methods.

About this title

About the Author:

Jeff Ulin's background includes being a media executive, attorney, lecturer, and entrepreneur. Half of his 20 years in the business have been at Lucasfilm, where he headed worldwide distribution for all markets (theatrical, video, TV, online), managed franchise sales for Star Wars and Indiana Jones, and oversaw the release of the last Star Wars film, Episode III. He also helped Paramount and Universal's overseas video distribution venture; co-founded and ran animation studio Wild Brain, where he created Disney's pre-school hit Higglytown Heroes; and he currently teaches the class Media & Entertainment: Economics, Policy, and Strategy at Berkeley's Haas School of Business. Living in the San Francisco area, he is at the center of Internet activity, helping companies navigate the convergence of digital media at Silicon Valley's most renowned law firm (Wilson Sonsini Goodrich & Rosati).

Review:

* Levison: Filmmakers and Financing 5e (Nov. 2006). Sales: 5,000 Contains a chapter on distribution and does not go into nearly the depth that Ulin does; the focus of Levison's book is film financing. * Crowell: The Pocket Lawyer for Filmmakers (Mar 2007): Sales: 3,200 This is a guide for indie filmmakers on how to avoid legal problems. Distribution is covered, but not in depth. * Parks: Insider's Guide to Independent Film Distribution (May 07). Sales: 3000 Parks' book teaches the independent filmmaker how to make a saleable movie that will get picked up for wide distribution, and also how to negotiate distribution contracts. Ulin's book will not focus on independent films, and film is only part of the broad video-based media spectrum he covers. * Honthaner: Complete Film Production Handbook (2001). Sales: 18,000 This books touches a little bit on distribution, but is much more focused on the nuts and bolts of hands-on producing. * Rayburn: Streaming and Digital Media, Understanding the Business and Technology Similarity: Ulin discusses how new digital media platforms (streaming, downloads, etc.) are impacting the distribution of content. Difference: Internet applications and digital media are only a portion of the book, and the issues are dealt with in a comparative manner vs. other channels

About this edition

• Publisher: Routledge
• Publication date: 2013
• ISBN 10: 0240824237
• ISBN 13: 9780240824239
• Binding: Paperback
• Edition number: 2
• Number of pages: 648