Scaling Lean - Softcover

Ash Maurya

Softcover

ISBN 10: 0241279240 ISBN 13: 9780241279243

Publisher: Portfolio Penguin, 2016

Synopsis

'A battle-tested approach to building companies that matter' - Eric Ries, author of The Lean Startup

Is your 'big idea' worth pursuing? What if you could test your business model earlier in the process - before you've expended valuable time and resources?

You've talked to customers. You've identified problems that need solving, and maybe even built a minimum viable product. But now there's a second bridge to cross. How do you tell whether your idea represents a viable business? Do you really have to go through the whole cycle of development, failure, iteration, tweak, repeat?

Scaling Lean offers an invaluable blueprint for modelling startup success. You'll learn the essential metrics that measure the output of a working business model, give you the pulse of your company, communicate its health to investors, and enable you to make precise interventions when things go wrong.

Ash Maurya, a serial entrepreneur and author of the startup cult classic Running Lean, pairs real-world examples of startups like Airbnb and Hubspot with techniques from the manufacturing world in this tacti­cal handbook for scaling with maximum efficiency and efficacy. This is vital reading for any startup founder graduating from the incubator stage.

About this title

About the Author

Ash Maurya is the author of Running Lean and the creator of the one-page business modeling tool "Lean Canvas." His posts and advice have been featured in Inc. Magazine, Forbes, and Fortune. He regularly hosts sold out workshops around the world and serves as a mentor to several accelerators including TechStars, MaRS, and Capital Factory. He serves on the advisory board of a number of startups, and has consulted to new and established companies. He lives in Austin, TX.

Review

“A battle-tested approach to building companies that matter."
—Eric Ries, author of The Lean Startup
 
"A practical field guide to smarter decision-making at the early stages of a business." 
—Brad Feld, managing director of Foundry Group
 
"A smart book for smart founders who seek to make an impact. It will forever change the way you see your project."
—Seth Godin, author of Linchpin
 
"Scaling Lean is the lost guide to adopting lean practices in a growing product team. You need this book!" 
—Nir Eyal, author of Hooked
 
“If you want to build a successful business, you need to take an analytical approach. This book shows you how.”
—Gabriel Weinberg, coauthor of Traction
 
“We tend to teach entrepreneurship as if we are physicists only interested in the first femtosecond of The Big Bang, assuming success is assured after those crucial early moments. Scaling Lean is about what happens after your company’s Big Bang: how to perform the many customer experiments needed to win your startup the traction to escape its black holes.”
—Bob Metcalfe, Ethernet inventor, 3Com founder, UTAustin Professor of Innovation

Edition details

• Publisher: Portfolio Penguin
• Publication date: 2016
• Language: English
• ISBN 10: 0241279240
• ISBN 13: 9780241279243
• Binding: Paperback
• Number of pages: 290