Synopsis
How can the furniture in your home affect your well-being? What colour clothing will help you play sport better? And what simple trick will calm you after a tense day at work? In this revelatory book, pioneering and entertaining Oxford professor Charles Spence shows how our senses change how we think and feel, and how by 'hacking' them we can reduce stress, become more productive and be happier.
We like to think of ourselves as rational beings, and yet it's the scent of expensive face cream that removes wrinkles (temporarily) and the noise of the crowd really does affect the referee's decision. Sensehacking explores how the senses are stimulated in nature, at home, in the workplace and at play. Using cutting-edge science, Spence shows how the senses interact and affect our minds and bodies.
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About the Author
Professor Charles Spence is the world expert in multisensory perception and experience design, having spent over twenty years researching how people perceive the world around them at the Crossmodal Research Laboratory at Oxford University. He has consulted for many multinational companies, including Unilever, PepsiCo and Nestlé, advising on various aspects of multisensory design, packaging and branding.
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