Synopsis
The definitive, deeply reported account of YouTube, the company that upended media, culture, industry, and democracy--by a leading tech journalist
Across the world, people watch over a billion hours of video on YouTube every day. The sheer amount of video produced there is beyond comprehension. Every minute, over five hundred hours of footage are uploaded to the site, the equivalent of eighty-two years of video added a day. That anyone can easily access any minute of this footage--and the trillion minutes more already on YouTube--is a technical feat unmatched in the history of computing. Everyone knows YouTube. And yet virtually no one knows how it works.
Like, Comment, Subscribe is the first book to explain exactly how YouTube's technology and business evolved, how it works, and how it helped Google grow to unimaginable power, a narrative told through the people who created YouTube and the Google engineers and chiefs who took it over. It's the story of an industry run amok, and of how corporate greed resulted in the unraveling of truth, the spread of violence, and the corruption of the internet, all for the sake of profit.
Mark Bergen, the top Google reporter at Bloomberg Businessweek, might know Google better than any other reporter in Silicon Valley, having broken numerous stories about YouTube's and Google's business and scandals. His deep access within the companies makes Like, Comment, Subscribe a thrilling, character-driven story of technological and business ingenuity and the hubris that undermined it
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Like, Comment, Subscribe: Inside YouTube?s Chaotic Rise to World Domination
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Paperback. Condition: New. "Sharp and engaging" - The Times"The intricately-reported, elegantly-crafted story of the website that came out of nowhere, to change everything." - Brad Stone, author of The Everything Store and Amazon Unbound-----------------------------------------------------Now, for the first time ever, discover the story of YouTube: how it started, how it works, and how it came to control our culture.It has entertained us with cat videos, flash mobs, gaming streams and Charlie Bit My Finger.It has educated us with makeup tutorials, DIYs and delicious recipes.It has changed us with advertising, extremism and political propaganda.Since its foundation in 2005, YouTube has existed on a pendulum. Its emergence established a valuable space for unique and important voices to share themselves and their views, and made global stars out of everyday people such as PewDiePie, Shane Dawson and Ryan Higa. It invented the attention economy we all live in today, forever changing how people are entertained, informed and paid online.At the same time, countless extremists have found a home on YouTube, using it to spread misinformation and propaganda - sometimes with real-world life-and-death consequences. The site is massively profitable for its parent company, Google (Alphabet), which has aggressively grown it into a ruthless advertising conglomerate with little regard for its impact beyond the bottom line.In Like Comment Subscribe, Bloomberg tech journalist Mark Bergen delivers the definitive, page-turning account of YouTube. Exploring the stories of the people behind the platform, he tells the story of a technical marvel that upended traditional media, created stars of everyday people, and ultimately changed the world through untamed freedom of speech. Seller Inventory # LU-9780241468289
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Paperback. Condition: new. Paperback. Since 2005, YouTube has exploded, giving a platform to unique and valuable voices, but also to propaganda, misinformation and illicit videos. The algorithm which determines whether a channel lives or dies - how or when videos are seen, and how much creators earn through advertising - is notoriously secretive, remaining a mystery to consumers and broadcasters alike. At the same time, the site is massively profitable for parent company Google, helping turn it into one of the most influential powers on the planet. In Like, Comment, Subscribe, Bloomberg tech journalist Mark Bergen delivers the definitive account on YouTube, detailing how it started, how it works and ultimately how it drives Google's success. It can be seen as the story of a technical marvel that has upended traditional media and created stars out of everyday people, or the story of the rise of a ruthless advertising conglomerate with little regard for its impact on the world beyond the bottom line - but in reality, it's the story of both. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Seller Inventory # 9780241468289
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Condition: Muy bueno. : Descubre la fascinante historia de YouTube en 'Like, Comment, Subscribe' de Mark Bergen. Este libro explora el ascenso caótico de la plataforma a la dominación mundial, revelando cómo ha transformado los medios, la cultura y la industria. Bergen, periodista de tecnología de Bloomberg, ofrece una mirada profunda a la tecnología y el negocio de YouTube, así como su impacto en la sociedad. Una lectura esencial para entender el gigante de video que ha redefinido nuestra era digital. EAN: 9780241468289 Tipo: Libros Categoría: Tecnología|Negocios y Economía Título: Like, Comment, Subscribe Autor: Mark Bergen Editorial: Penguin Books Ltd (UK) Idioma: en Páginas: 320 Formato: tapa blanda. Seller Inventory # Happ-2025-11-19-a8d8991e
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Like, Comment, Subscribe: Inside YouTube's Chaotic Rise to World Domination
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Penguin Business, 2022
ISBN 10: 0241468280
ISBN 13: 9780241468289
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