Misbehaving: The Making of Behavioural Economics
Inc.
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Richard H. Thaler is a professor of behavioral science and economics at the University of Chicago Graduate School of Business and, in 2015, the president of the American Economic Association. He lives in Chicago.
“A sly and somewhat subversive history of [the economics] profession . . . engrossing and highly relevant.”
- Jonathan A. Knee, New York Times
“Highly enjoyable . . . dense with fascinating examples. . . . It is long past time to replace Econs with Humans, both in theory and in the practice of prediction.”
- Carol Tavris, Wall Street Journal
“A dryly humorous history of the revolution [Thaler] helped ignite, as well as a useful (if sometimes challenging) primer on its key concepts.”
- Julia M. Klein, Chicago Tribune
“[A] masterful, readable account of behavioral economics. Very well done.”
- David Wessel, Pulitzer Prize-winning journalist, author of Red Ink and Ben Bernanke’s War on the Great Panic
“Bound to become a classic. Now established as one of the great figures in the history of economic thought, Thaler has no predecessors. A rebel with a cause . . .[w]here he wins Olympic gold is in keen observation; his greatest insights come from actually looking.”
- Cass Sunstein, New Rambler
“Entertaining.... An excellent read on the shortcomings of classical economic and finance theory.”
- Ronald L. Moy, CFA Institute
“The creative genius who invented the field of behavioral economics is also a master storyteller and a very funny man. All these talents are on display in this wonderful book.”
- Daniel Kahneman, winner of the Nobel Prize in Economics and author of Thinking, Fast and Slow
“The story behind some of the most important insights in modern economics. If I had to be trapped in an elevator with any contemporary intellectual, I’d pick Richard Thaler.”
- Malcolm Gladwell
“Richard Thaler has been at the center of the most important revolution to happen in economics in the last thirty years. In this captivating book, he lays out the evidence for behavioral economics and explains why there was so much resistance to it. Read Misbehaving. There is no better guide to this new and exciting economics.”
- Robert J. Shiller, winner of the Nobel Prize in Economics and author of Finance and the Good Society
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Paperback. Condition: new. Paperback. The renowned behavioural economist exposes the irrational tendencies in our thinking and illuminates the way to make clear, logical decisionsWhy are we more likely to forgo the opportunity to sell a e100 bottle of wine rather than actually taking money out our wallet to pay for it, when ultimately the 'opportunity cost' of doing so is the same? Why would the 'endowment effect' mean that we value a free ticket worth hundreds of pounds more than the money we would get from selling it? As the most vivacious and vociferous founding member of behavioural economics, Thaler presents his insightful findings with stories about data and experiments and shows us how to avoid making costly mistakes in our own lives. When economics meets psychology, the implications for individuals, managers and policy makers are both profound and entertaining. Coupling recent discoveries in human psychology with a practical understanding of incentives and market behaviour, the author enlightens readers about how to make smarter decisions in an increasingly mystifying world. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Seller Inventory # 9780241951224
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