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Artificial Intelligence and Machine Learning and Marketing Management - Softcover

 
9780244417826: Artificial Intelligence and Machine Learning and Marketing Management

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OBJECTIVES The book objectives provide a full delivery of information on the fields of artificial intelligence (AI) and machine learning (ML) to educators, students and practitioners of marketing. By explaining AI and ML terminology and its applications including marketing, the book is designed to inform and educate. Marketing use of AI and ML has exploded in recent decades as marketers have seen the considerable benefits of these two technologies. It is understood and explained that AI deals with 'Intelligent behaviour' by machines rather than natural intelligence found in humans and animals, it is the machine mimicking ' cognitive functions' that humans associate with the mind in learning, expression and problem solving and much more.

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Seligman, James
Published by Lulu.com, 2018
ISBN 10: 0244417822 ISBN 13: 9780244417826
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Seligman, James
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ISBN 10: 0244417822 ISBN 13: 9780244417826
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Seligman, James
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ISBN 10: 0244417822 ISBN 13: 9780244417826
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James Seligman
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ISBN 10: 0244417822 ISBN 13: 9780244417826
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Seligman, James
Published by Lulu.com 2018-09, 2018
ISBN 10: 0244417822 ISBN 13: 9780244417826
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Seligman, James
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ISBN 10: 0244417822 ISBN 13: 9780244417826
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James Seligman
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ISBN 10: 0244417822 ISBN 13: 9780244417826
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Taschenbuch. Condition: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - OBJECTIVESThe book objectives provide a full delivery of information on the fields of artificial intelligence (AI) and machine learning (ML) to educators, students and practitioners of marketing. By explaining AI and ML terminology and its applications including marketing, the book is designed to inform and educate. Marketing use of AI and ML has exploded in recent decades as marketers have seen the considerable benefits of these two technologies. It is understood and explained that AI deals with 'Intelligent behaviour' by machines rather than natural intelligence found in humans and animals, it is the machine mimicking ' cognitive functions' that humans associate with the mind in learning, expression and problem solving and much more. Seller Inventory # 9780244417826

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Seligman, James
Published by Lulu.com, 2018
ISBN 10: 0244417822 ISBN 13: 9780244417826
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Condition: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. &Uumlber den Autorwww.jseligmanbooks.co.ukKlappentextrnrnOBJECTIVESThe book objectives provide a full delivery of information on the fields of artificial intelligence (AI) and machine learning (ML) to. Seller Inventory # 594473971

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