Synopsis
The aim of this book is to teach us how to better understand political ads (telespots) by attuning ourselves to their video rhetoric--their themes and stories, atmosphere and characterization, feelings and images, and their use of popular genres--from film to fiction, from MTV to game shows. Video Rhetorics is both a call for, and an example of, a new kind of political analysis.
Supplemented with Hot Spots: Multimedia Analyses of Political Ads, a sixty-minute video of multimedia advertising studies, the book presents lucid analyses of particular campaign ads to illustrate how music, text, metaphor, genre, image, color, delivery, tempo, and location all combine to "orchestrate" political meaning. The authors also show readers how to comprehend dynamics of contemporary political life that remain mysterious within traditional accounts of how citizens learn about politics. In the authors' view, electronic politics is here to stay, like it or not, and we cannot afford simply to dismiss or condemn political ads.
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About the Author
John S. Nelson is professor of political science at the University of Iowa, Iowa City.
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Video Rhetorics: Televised Advertising in American Politics
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University of Illinois Press, 1997
ISBN 10: 0252066480
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Video Rhetorics : Televised Advertising in American Politics
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University of Illinois Press, 1997
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Video Rhetorics Format: Paperback
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Video Rhetorics: Televised Advertising in American Politics
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ISBN 13: 9780252066481
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Video Rhetorics: Televised Advertising in American Politics
Published by
University of Illinois Press, 1997
ISBN 10: 0252066480
ISBN 13: 9780252066481
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Video Rhetorics
Published by
University of Illinois Press, 1997
ISBN 10: 0252066480
ISBN 13: 9780252066481
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Seller: Kennys Bookshop and Art Galleries Ltd., Galway, GY, Ireland
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Condition: New. Teaches us how to better understand political ads by attuning ourselves to their video rhetoric - their themes and stories, atmosphere and characterization, feelings and images, and their use of popular genres - from film to fiction, from MTV to game shows. This book is an example of a different kind of political analysis. Num Pages: 296 pages. BIC Classification: JP. Category: (P) Professional & Vocational. Dimension: 5817 x 3887 x 49. Weight in Grams: 490. . 1997. Paperback. . . . . Seller Inventory # V9780252066481
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Video Rhetorics
Published by
University of Illinois Press, 1997
ISBN 10: 0252066480
ISBN 13: 9780252066481
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Seller: Kennys Bookstore, Olney, MD, U.S.A.
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Condition: New. Teaches us how to better understand political ads by attuning ourselves to their video rhetoric - their themes and stories, atmosphere and characterization, feelings and images, and their use of popular genres - from film to fiction, from MTV to game shows. This book is an example of a different kind of political analysis. Num Pages: 296 pages. BIC Classification: JP. Category: (P) Professional & Vocational. Dimension: 5817 x 3887 x 49. Weight in Grams: 490. . 1997. Paperback. . . . . Books ship from the US and Ireland. Seller Inventory # V9780252066481