Refiguring Mass Communication: A History (History of Communication)

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9780252077050: Refiguring Mass Communication: A History (History of Communication)

This unique inquiry into the history and ongoing moral significance of mass communication also represents a defense, extension, and overhaul of the idea and social form of the discipline. Organized around narrative accounts of individuals and their communicative worlds, "Refiguring Mass Communication" illuminates significant but overlooked rhetorical episodes in history to enable modern-day readers to rehabilitate and reinvigorate their own engagements with mass communication. Coined in the 1920s as a way to describe radio, motion pictures, wide-circulation magazines, and the press, the term "mass communication" frequently is misused in the era of cable TV, niche marketing, and the Internet. In "Refiguring Mass Communication, " Peter Simonson compares his own vision of mass communication with distinct views articulated throughout history by Paul of Tarsus, Walt Whitman, Charles Horton Cooley, David Sarnoff, and Robert K. Merton, utilizing a collection of texts and tenets from a variety of time periods and perspectives. Drawing on textual and archival research as well as access to Merton's personal papers, Simonson broadly reconceives a sense of communication theory and what social processes might be considered species of mass communication. Simonson reveals the geographical and social contexts from which these visions have emerged and the religious and moral horizons against which they have taken shape. In a unique perspective, he considers the American county fair as an example of a live gathering and crucial site that is overlooked in contemporary forms of mass communication, urging a reconsideration of how individuals participate in and shape similar forms.

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About the Author:

Peter Simonson is an associate professor of communication at the University of Colorado at Boulder and the coeditor of Mass Communication and American Social Thought: Key Texts, 1920-1968.

Review:

This volume of original thinking should prompt the same in its readers. Highly recommended. --Christopher Sterling, Choice

A valuable, idiosyncratic, and unorthodox history that readers from many fields...can use to, in Arendt's terms, "enlarge their mentality."  --Joli Jensen, Mass Communication and Society

The history of communication in an exceptional format...[where] individuals are used to shed light on the communicative fabric of an era --Connie de Boer, International Journal of Public Opinion Research

Simonson...reclaims the strength, potential, and promise of both the practical and aesthetic purposes of mass communication. And he does it by telling great stories and showing connections between them.
.  --Sally Renaud, AEJMC Hot Topics in Journalism and Mass Communication

A much-valued insight into the cultural sensibility of seemingly straightforward (scientific) terms [that] might be read as a biography of mass communication itself. --Marian Adolf, Contemporary Sociology

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Book Description University of Illinois Press, United States, 2010. Paperback. Book Condition: New. Language: English . Brand New Book. LI LI LI /* Style Definitions */ table.MsoNormalTable {mso-style-name: Table Normal ; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent: ; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin-top:0in; mso-para-margin-right:0in; mso-para-margin-bottom:10.0pt; mso-para-margin-left:0in; line-height:115 ; mso-pagination:widow-orphan; font-size:11.0pt; font-family: Calibri , sans-serif ; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-fareast-font-family: Times New Roman ; mso-fareast-theme-font:minor-fareast; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin;} This unique inquiry into the history and ongoing moral significance of mass communication also represents a defense, extension, and overhaul of the idea and social form of the discipline. Organized around narrative accounts of individuals and their communicative worlds, Refiguring Mass Communication illuminates significant but overlooked rhetorical episodes in history to enable modern-day readers to rehabilitate and reinvigorate their own engagements with mass communication. Coined in the 1920s as a way to describe radio, motion pictures, wide-circulation magazines, and the press, the term u0022mass communication u0022 frequently is misused in the era of cable TV, niche marketing, and the Internet. In Refiguring Mass Communication, Peter Simonson compares his own vision of mass communication with distinct views articulated throughout history by Paul of Tarsus, Walt Whitman, Charles Horton Cooley, David Sarnoff, and Robert K. Merton, utilizing a collection of texts and tenets from a variety of time periods and perspectives. Drawing on textual and archival research as well as access to Merton s personal papers, Simonson broadly reconceives a sense of communication theory and what social processes might be considered species of mass communication. Simonson reveals the geographical and social contexts from which these visions have emerged and the religious and moral horizons against which they have taken shape. In a unique perspective, he considers the American county fair as an example of a live gathering and crucial site that is overlooked in contemporary forms of mass communication, urging a reconsideration of how individuals participate in and shape similar forms. Bookseller Inventory # AAJ9780252077050

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