Remake, Remodel: Women's Magazines in the Digital Age - Softcover

Duffy, Brooke Erin

Softcover

ISBN 10: 0252079477 ISBN 13: 9780252079474

Publisher: University of Illinois Press, 2013

Synopsis

 What is a magazine? For decades, women's magazines were regularly published, print-bound guidebooks aimed at neatly defined segments of the female audience. Crisp pages, a well-composed visual aesthetic, an intimate tone, and a distinctive editorial voice were among the hallmarks of women's glossies up through the turn of this century. Yet amidst an era of convergent media technologies, participatory culture, and new demands from advertisers, questions about the identity of women's magazines have been cast up for reflection.  Remake, Remodel: Women's Magazines in the Digital Age offers a unique glimpse inside the industry and reveals how executives and content creators are remaking their roles, their audiences, and their products at this critical historic juncture. Through in-depth interviews with women's magazine producers, an examination of hundreds of trade press reports, and in-person observations at industry summits, Brooke Erin Duffy chronicles a fascinating shift in print culture and technology from the magazine as object to the magazine as brand. She draws on these findings to contribute to timely debates about media producers' labor conditions, workplace hierarchies, and creative processes in light of transformed technologies and media economies.

About this title

Book Description:

How women's magazines have evolved in today's media landscape

About the Author:

 Brooke Erin Duffy is an assistant professor of advertising at Temple University and the coeditor of Key Readings in Media Today: Mass Communications in Contexts.

About this edition

• Publisher: University of Illinois Press
• Publication date: 2013
• ISBN 10: 0252079477
• ISBN 13: 9780252079474
• Binding: Paperback
• Edition number: 1
• Number of pages: 208