Markets in the Firm: A Market-Process Approach to Management (Hobart Papers (Paperback)) - Softcover

Cowen, Tyler Author; Parker PhD, Professor David Of Organic; Parker, Daivd

Softcover

ISBN 10: 0255364059 ISBN 13: 9780255364058

Publisher: Iea, 1997

Synopsis

Businesses around the world face increasing turbulence in their economic and social environments. The pace of change in market economies seems to be ever accelerating. In this book, the authors consider some of the implications for management of different views of the firm. They point to the need, in these days of global markets and increased uncertainty, for firms to be flexible and responsive to market-place requirements.

Edition details

• Publisher: Iea
• Publication date: 1997
• Language: English
• ISBN 10: 0255364059
• ISBN 13: 9780255364058
• Binding: Paperback
• Edition number: 1
• Number of pages: 100