Markets in the Firm: A Market-Process Approach to Management (Hobart Papers (Paperback)) - Softcover

Cowen, Tyler Author; Parker PhD, Professor David Of Organic; Parker, Daivd

 
9780255364058: Markets in the Firm: A Market-Process Approach to Management (Hobart Papers (Paperback))

Synopsis

Businesses around the world face increasing turbulence in their economic and social environments. The pace of change in market economies seems to be ever accelerating. In this book, the authors consider some of the implications for management of different views of the firm. They point to the need, in these days of global markets and increased uncertainty, for firms to be flexible and responsive to market-place requirements.

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