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Promotional strategy: Managing the marketing communications process - Hardcover

Engel, James F

 
9780256021561: Promotional strategy: Managing the marketing communications process
Hardcover
ISBN 10: 0256021562 ISBN 13: 9780256021561
Publisher: R. D. Irwin, 1979
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This text explores the development of a promotional program for a business or non-profit enterprise from a managerial perspective with a solid foundation in communication and communication behaviour theory.

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  • PublisherR. D. Irwin
  • Publication date1979
  • ISBN 10 0256021562
  • ISBN 13 9780256021561
  • BindingHardcover
  • Edition number4
  • Number of pages755

Other Popular Editions of the Same Title

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Engel, James F
Published by R. D. Irwin (1979)
ISBN 10: 0256021562 ISBN 13: 9780256021561
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