Items related to Introduction to Marketing Management: Text and Cases
Synopsis
The fourth edition of this text is designed for a first course in marketing management. It introduces students to the approaches and problems of marketing decision making under conditions of uncertainty.
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Introduction to Marketing Management
Published by
McGraw-Hill Higher Education, 1981
ISBN 10: 025602538X
ISBN 13: 9780256025385
Used
Hardcover
Seller: Better World Books: West, Reno, NV, U.S.A.
Seller rating 5 out of 5 stars
Condition: Very Good. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Seller Inventory # 57712475-75