Marketing Management: Principles, Analysis and Applications (Irwin Series in Marketing) - Hardcover

Shapiro, Benson P.; Dolan, Robert J.; Quelch, John A.

 
9780256031539: Marketing Management: Principles, Analysis and Applications (Irwin Series in Marketing)

Synopsis

Book by Shapiro, Benson P., etc., Dolan, R.J., Quelch, J.A.

"synopsis" may belong to another edition of this title.