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Strategic Marketing Cases and Applications (Irwin Series in Marketing) - Softcover

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9780256033717: Strategic Marketing Cases and Applications (Irwin Series in Marketing)

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9780256029369: Strategic marketing cases and applications (The Irwin series in marketing)

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ISBN 10:  0256029369 ISBN 13:  9780256029369
Publisher: R.D. Irwin, 1983
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David W. Cravens, Charles Lamb
Published by Richard D. Irwin, 1986
ISBN 10: 0256033714 ISBN 13: 9780256033717
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