Strategic Management of Technology and Innovation - Hardcover

Robert A Burgelman

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9780256034813: Strategic Management of Technology and Innovation

Synopsis

This text features offers rich exposure to the management of innovation. It integrates technological strategy, new product development, and corporate entrepreneurship and innovation. The book is based on case studies and readings with brief, transitional text.

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About the Author

McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide

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