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Basic Marketing: A Managerial Approach (Irwin Series in Marketing) - Softcover

McCarthy, E. Jerome

 
9780256036497: Basic Marketing: A Managerial Approach (Irwin Series in Marketing)
Softcover
ISBN 10: 0256036497 ISBN 13: 9780256036497
Publisher: Irwin Professional Publishing, 1987
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Basic Marketing (The Irwin series in marketing) (View amazon detail page) ASIN: 0256036497

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9780256020489: Basic marketing: A managerial approach

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ISBN 10:  0256020485 ISBN 13:  9780256020489
Publisher: R. D. Irwin, 1978
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McCarthy, E. Jerome
ISBN 10: 0256036497 ISBN 13: 9780256036497
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