Essentials of Marketing (Irwin Series in Marketing) - Softcover

McCarthy, E. Jerome

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    18 ratings by Goodreads
 
9780256060096: Essentials of Marketing (Irwin Series in Marketing)
Softcover
ISBN 10: 0256060096 ISBN 13: 9780256060096
Publisher: Irwin Professional Publishing, 1988

This specific ISBN edition is currently not available.

Synopsis

A shorter, but comprehensive version of "Basic Marketing". New material is retained, but excess verbiage and detailed explanations are paired down.

"synopsis" may belong to another edition of this title.

Publisher
Irwin Professional Publishing
Publication date
1988
Language
English
ISBN 10 
0256060096
ISBN 13 
9780256060096
Binding
Paperback
Edition number
4
Number of pages
512
Rating
  • 3.17 out of 5 stars
    18 ratings by Goodreads

Other Popular Editions of the Same Title

9781259988714: Essentials of Marketing-A Marketing Strategy Planning Approach

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ISBN 10:  1259988716 ISBN 13:  9781259988714
Publisher: McGraw Hill, 2017
Textbook Binding