"Marketing Management, 9/e", by Peter and Donnelly, is praised in the market for its organization, format, clarity, brevity and flexibility. The goal of this text is to enhance students' knowledge of marketing management and to advance their skills in utilizing this knowledge to develop and maintain successful marketing strategies. The six stage learning approach is the focus of the seven unique sections of the book. Each section has as its objective either knowledge enhancement or skill development, or both. The framework and structure of the book is integrated throughout the sections of the new edition. The basic structure of the text continues to evolve and expand with numerous updates and revisions throughout.
"synopsis" may belong to another edition of this title.
J. Paul Peter is James R. McManus-Bascom Professor and Chair of the Marketing Department at the University of Wisconsin-Madison School of Business. He has taught courses in consumer behavior and in marketing management, strategy, research and theory. He's also taught in a variety of executive programs. Peter won the prestigious William O'Dell Award from the Journal of Marketing Research and twice was a finalist. He is author or editor of more than 30 books and is one of the most cited authors in marketing literature. Peter has served on review boards of the Journal of Marketing, Journal of Marketing Research, Journal of Consumer Research, and Journal of Business Research. He has consulted for several corporations and the Federal Trade Commission. His earned a DBA from the University of Kentucky. Dr. James H. Donnelly, Jr. is the Thomas C. Simons Professor in the Gatton College of Business and Economics at the University of Kentucky. In 1990 he received the first Chancellor's Award for Outstanding Teaching given at the University. Previously, he had twice received the UK Alumni Association's 'Great Teacher Award,' an award one can only be eligible to receive every ten years. He has also received two 'Outstanding Teacher' awards from Beta Gamma Sigma, national business honorary. In 1992 he received an Acorn Award recognizing 'Those Who Shape the Future' from the Kentucky Advocates for Higher Education. In 1995 he became one of six charter members elected to the Bank Marketing Hall of Fame. He has also received a 'Distinguished Alumni Award' from the University of Maryland. During his career he has published in the Journal of Marketing Research, Journal of Marketing, Journal of Retailing, Administrative Science Quarterly, Academy of Management Journal, Journal of Applied Psychology, Journal of Social Psychology, Journal of Business Research, and Operations Research, among others. He is the author of more than a dozen books which have sold more than one million copies. They include both widely adopted academic textbooks as well as professional books. He is very active in the banking industry where he currently serves on the board of directors of the Institute of Certified Bankers and the Bank Marketing Association. He is also the Academic Dean of the ABA's School of Bank Marketing and Management.
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Book Description BPI/Irwin. Paperback. Book Condition: Very Good. Appearance of only slight previous use. Cover and binding show a little wear. All pages are undamaged with potentially only a few, small markings. Bookseller Inventory # G025606668XI4N00
Book Description BPI/Irwin, 1989. Book Condition: VERY GOOD. little to no wear, pages are clean. The cover and binding are crisp with next no creases. Bookseller Inventory # 2749136442
Book Description BPI/Irwin, 1989. Book Condition: Fair. 2nd. N/A. Ships from Reno, NV. Former Library book. Shows definite wear, and perhaps considerable marking on inside. Bookseller Inventory # GRP91923726
Book Description BPI/Irwin, 1989. Paperback. Book Condition: Acceptable. Staining and chipping on cover, creasing on spine. Binding split at copyright page, all pages intact. Staining, chipping, and discoloration on page edges. Text clean. Suitable as a reference if handled with care. All proceeds from purchases from BooksKC go to benefit the Rehabilitation Institute of Kansas City, a nonprofit organization which provides job services, training, and employment to individuals with disabilities. Bookseller Inventory # mon0000111289
Book Description Book Condition: Very Good. Book Condition: Very Good. Bookseller Inventory # 97802560666853.0
Book Description BPI/Irwin, New York, NY, 1989. Hardcover. Book Condition: Very Good. All pages appear clean. Second Edition. Quantity Available: 1. ISBN: 025606668X. ISBN/EAN: 9780256066685. Pictures of this item not already displayed here available upon request. Inventory No: 1560722523. Bookseller Inventory # 1560722523
Book Description Richard D. Irwin, Inc., Homewood, 1989. Hard Cover. Book Condition: Good. No Jacket. Second. 448pp, wear and soil. Weight is 4 lb. Owner names, highlighting throughout. Second Printing, School Textbook Size: 8vo. Book. Bookseller Inventory # 009544
Book Description BPI/Irwin, 1989. Paperback. Book Condition: Very Good. Very good. Bookseller Inventory # HH-010-X8-2859202