Marketing management: Knowledge and skills : text, analysis, cases, plans

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9780256066685: Marketing management: Knowledge and skills : text, analysis, cases, plans

Marketing Management, 10e, by Peter and Donnelly, is praised in the market for its organization, format, clarity, brevity and flexibility. The goal of this text is to enhance students’ knowledge of marketing management and to advance their skills in utilizing this knowledge to develop and maintain successful marketing strategies. The six stage learning approach is the focus of the seven unique sections of the book. Each section has as its objective either knowledge enhancement or skill development, or both. The framework and structure of the book is integrated throughout the sections of the new edition. The basic structure of the text continues to evolve and expand with numerous updates and revisions throughout.

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About the Author:

J. Paul Peter is another very highly regarded marketing educator and is also at UW-Madison. He has won many awards for his contributions through research, textbooks, and education.

James H. Donnelly, Jr. Is the Turner Professor in the College of Business and Economics, Univ. of Kentucky. Research areas include marketing and banking.

"About this title" may belong to another edition of this title.

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Peter, J. Paul
Published by BPI/Irwin (1989)
ISBN 10: 025606668X ISBN 13: 9780256066685
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Book Description BPI/Irwin, 1989. Book Condition: Good. 2nd. N/A. Ships from Reno, NV. Former Library book. Shows some signs of wear, and may have some markings on the inside. Bookseller Inventory # GRP96242250

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Peter, J. Paul
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Peter, J. Paul; Donnelly, James H.
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Book Description BPI/Irwin, New York, NY, 1989. Hardcover. Book Condition: Very Good. All pages appear clean. Second Edition. Quantity Available: 1. ISBN: 025606668X. ISBN/EAN: 9780256066685. Pictures of this item not already displayed here available upon request. Inventory No: 1560722523. Bookseller Inventory # 1560722523

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Peter, J. Paul; Donnelly, Jr., James H.
Published by Richard D. Irwin, Inc., Homewood (1989)
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Book Description Richard D. Irwin, Inc., Homewood, 1989. Hard Cover. Book Condition: Good. No Jacket. Second. 448pp, wear and soil. Weight is 4 lb. Owner names, highlighting throughout. Second Printing, School Textbook Size: 8vo. Book. Bookseller Inventory # 009544

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