Synopsis
Edmund Jerome McCarthy (born 1928) was an American marketing professor at Michigan State University and others such as the University of Notre Dame. He is the author of the influential book Basic Marketing. A Managerial Approach (now in its 17th edition with co-authors William D. Perreault, Jr. and Joseph P. Cannon). Professor E. Jerome McCarthy, in 1960, reduced the Marketing Mix concept to 4 elements: product, price, place and promotion. He received his PhD from the University of Minnesota in 1958.
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Basic Marketing - A Managerial Approach
Published by
Irwin Professional Publishing, 1991
ISBN 10: 0256068658
ISBN 13: 9780256068658
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Basic Marketing - A Managerial Approach
Published by
Irwin Professional Publishing, 1991
ISBN 10: 0256068658
ISBN 13: 9780256068658
Used
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Basic Marketing - A Managerial Approach
Published by
Irwin Professional Publishing, 1991
ISBN 10: 0256068658
ISBN 13: 9780256068658
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Basic Marketing - A Managerial Approach
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Irwin Professional Publishing, 1991
ISBN 10: 0256068658
ISBN 13: 9780256068658
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Basic Marketing - A Managerial Approach
Published by
Irwin Professional Publishing, 1991
ISBN 10: 0256068658
ISBN 13: 9780256068658
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Basic Marketing - A Managerial Approach
Published by
Irwin Professional Publishing, 1991
ISBN 10: 0256068658
ISBN 13: 9780256068658
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Basic Marketing - A Managerial Approach
Published by
Irwin Professional Publishing, 1991
ISBN 10: 0256068658
ISBN 13: 9780256068658
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Basic Marketing - A Managerial Approach
Published by
Irwin Professional Publishing, 1991
ISBN 10: 0256068658
ISBN 13: 9780256068658
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Basic Marketing - A Managerial Approach
Published by
Irwin Professional Publishing, 1991
ISBN 10: 0256068658
ISBN 13: 9780256068658
Used
Softcover
Seller: Bay State Book Company, North Smithfield, RI, U.S.A.
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Condition: acceptable. The book is complete and readable, with all pages and cover intact. Dust jacket, shrink wrap, or boxed set case may be missing. Pages may have light notes, highlighting, or minor water exposure, but nothing that affects readability. May be an ex-library copy and could include library markings or stickers. Seller Inventory # BSM.V72Q
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