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Synopsis
Edmund Jerome McCarthy (born 1928) was an American marketing professor at Michigan State University and others such as the University of Notre Dame. He is the author of the influential book Basic Marketing. A Managerial Approach (now in its 17th edition with co-authors William D. Perreault, Jr. and Joseph P. Cannon). Professor E. Jerome McCarthy, in 1960, reduced the Marketing Mix concept to 4 elements: product, price, place and promotion. He received his PhD from the University of Minnesota in 1958.
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Basic Marketing - A Managerial Approach
Published by
Irwin Professional Publishing, 1991
ISBN 10: 0256068658
ISBN 13: 9780256068658
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Basic Marketing - A Managerial Approach
Published by
Irwin Professional Publishing, 1991
ISBN 10: 0256068658
ISBN 13: 9780256068658
Used
Softcover
Seller: Reliant Bookstore, El Dorado, KS, U.S.A.
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Reconfigurable Processor Array A Bit Sliced Parallel Computer (USA)
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McGraw-Hill Education - Europe, 1990
ISBN 10: 0256068658
ISBN 13: 9780256068658
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Basic Marketing - A Managerial Approach
Published by
Irwin Professional Publishing (edition ), 1991
ISBN 10: 0256068658
ISBN 13: 9780256068658
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Basic Marketing - A Managerial Approach
Published by
Irwin Professional Publishing, 1991
ISBN 10: 0256068658
ISBN 13: 9780256068658
Used
Softcover
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Reconfigurable Processor Array A Bit Sliced Parallel Computer (USA)
Published by
McGraw-Hill Education - Europe, 1990
ISBN 10: 0256068658
ISBN 13: 9780256068658
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Basic Marketing - A Managerial Approach
Published by
Irwin Professional Publishing, 1991
ISBN 10: 0256068658
ISBN 13: 9780256068658
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Basic Marketing
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Basic Marketing - A Managerial Approach - Tenth Edition
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Hardcover. Condition: Fine. 10th Edition. Irwin 1990 10th Edition Fine/ Bright pages. dark blue boards with gold lettering. HEAVY OVER SIZE ITEM 3.75 Pounds. No Exp. Seller Inventory # 337370
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Basic Marketing
Published by
Irwin Professional Publishing, 1991
ISBN 10: 0256068658
ISBN 13: 9780256068658
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Condition: New. This is a Brand-new US Edition. This Item may be shipped from US or any other country as we have multiple locations worldwide. Seller Inventory # ABBB-259699