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Synopsis
Edmund Jerome McCarthy (born 1928) was an American marketing professor at Michigan State University and others such as the University of Notre Dame. He is the author of the influential book Basic Marketing. A Managerial Approach (now in its 17th edition with co-authors William D. Perreault, Jr. and Joseph P. Cannon). Professor E. Jerome McCarthy, in 1960, reduced the Marketing Mix concept to 4 elements: product, price, place and promotion. He received his PhD from the University of Minnesota in 1958.
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Basic Marketing - A Managerial Approach
Published by
Irwin Professional Publishing, 1991
ISBN 10: 0256068658
ISBN 13: 9780256068658
Used
Softcover
Seller: Reliant Bookstore, El Dorado, KS, U.S.A.
Seller rating 4 out of 5 stars
Condition: good. This book is in good condition with very minimal damage. There is writing on the book page's exterior. Pages may have minimal notes or highlighting. Cover image on the book may vary from photo. Ships out quickly in a secure plastic mailer. Seller Inventory # RDV.0256068658.G
Quantity: 1 available
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Basic Marketing - A Managerial Approach
Published by
Irwin Professional Publishing, 1991
ISBN 10: 0256068658
ISBN 13: 9780256068658
Used
Softcover
Seller: Reliant Bookstore, El Dorado, KS, U.S.A.
Seller rating 4 out of 5 stars
Condition: acceptable. This book is a well used but readable copy. Integrity of the book is still intact with no missing pages. May have notes or highlighting. Cover image on the book may vary from photo. Ships out quickly in a secure plastic mailer. Seller Inventory # RDV.0256068658.A
Quantity: 1 available
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Basic Marketing - A Managerial Approach
Published by
Irwin Professional Publishing, 1991
ISBN 10: 0256068658
ISBN 13: 9780256068658
Used
Softcover
Seller: Goodwill of Colorado, COLORADO SPRINGS, CO, U.S.A.
Seller rating 5 out of 5 stars
Condition: good. This item is in overall good condition. Covers and dust jackets are intact but may have minor wear including slight curls or bends to corners as well as cosmetic blemishes including stickers. Pages are intact but may have minor highlighting writing. Binding is intact; however, spine may have slight wear overall. Digital codes may not be included and have not been tested to be redeemable and or active. Minor shelf wear overall. Please note that all items are donated goods and are in used condition. Orders shipped Monday through Friday! Your purchase helps put people to work and learn life skills to reach their full potential. Orders shipped Monday through Friday. Your purchase helps put people to work and learn life skills to reach their full potential. Thank you! Seller Inventory # 466OE3004HRJ
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Basic Marketing - A Managerial Approach
Published by
Irwin Professional Publishing, 1991
ISBN 10: 0256068658
ISBN 13: 9780256068658
Used
paperback
Seller: Jenson Books Inc, Logan, UT, U.S.A.
Seller rating 5 out of 5 stars
paperback. Condition: Very Good. A clean, cared for item that is unmarked and shows limited shelf wear. Seller Inventory # 4BQGBJ014EM3
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Basic Marketing - A Managerial Approach - Tenth Edition
Seller: Keeper of the Page, Enumclaw, WA, U.S.A.
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Hardcover. Condition: Fine. 10th Edition. Irwin 1990 10th Edition Fine/ Bright pages. dark blue boards with gold lettering. HEAVY OVER SIZE ITEM 3.75 Pounds. No Exp. Seller Inventory # 337370
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Gebundene Ausgabe. Condition: Gut. 734 Seiten ex Library Book / aus einer wissenschafltichen Bibliothek / Altersfreigabe FSK ab 0 Jahre Sprache: Englisch Gewicht in Gramm: 1750. Seller Inventory # 225081
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