Synopsis
Edmund Jerome McCarthy (born 1928) was an American marketing professor at Michigan State University and others such as the University of Notre Dame. He is the author of the influential book Basic Marketing. A Managerial Approach (now in its 17th edition with co-authors William D. Perreault, Jr. and Joseph P. Cannon). Professor E. Jerome McCarthy, in 1960, reduced the Marketing Mix concept to 4 elements: product, price, place and promotion. He received his PhD from the University of Minnesota in 1958.
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Basic Marketing - A Managerial Approach
Published by
Irwin Professional Publishing, 1991
ISBN 10: 0256068658
ISBN 13: 9780256068658
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Basic Marketing - A Managerial Approach
Published by
Irwin Professional Publishing, 1991
ISBN 10: 0256068658
ISBN 13: 9780256068658
Used
Softcover
Seller: Reliant Bookstore, El Dorado, KS, U.S.A.
Seller rating 4 out of 5 stars
Condition: good. This book is in good condition with very minimal damage. There is writing on the book page's exterior. Pages may have minimal notes or highlighting. Cover image on the book may vary from photo. Ships out quickly in a secure plastic mailer. Seller Inventory # RDV.0256068658.G
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Basic Marketing - A Managerial Approach
Published by
Irwin Professional Publishing, 1991
ISBN 10: 0256068658
ISBN 13: 9780256068658
Used
Softcover
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Basic Marketing - A Managerial Approach
Published by
Irwin Professional Publishing, 1991
ISBN 10: 0256068658
ISBN 13: 9780256068658
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Basic Marketing - A Managerial Approach
Published by
Irwin Professional Publishing, 1991
ISBN 10: 0256068658
ISBN 13: 9780256068658
Used
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