This flexible text and casebook is research/theory based. It cites the theoretical foundations of sales management and aims to appeal to a variety of teaching approaches. Topics discussed include formulation of a strategic sales programme, organizing the sales force, and demand estimation.
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Seller: Bookbot, Prague, Czech Republic
Softcover. Condition: Fine. Leichte Risse; Gebogener Buchrücken. Seller Inventory # 8466083c-fb11-4a99-b8a7-305f47753856
Quantity: 1 available