This flexible text and casebook is research/theory based. It cites the theoretical foundations of sales management and aims to appeal to a variety of teaching approaches. Topics discussed include formulation of a strategic sales programme, organizing the sales force, and demand estimation.
"synopsis" may belong to another edition of this title.
Seller: Bookbot, Prague, Czech Republic
Softcover. Condition: Fair. Verschmutzung; Leichte Verformung / umgeknickte Seiten. Seller Inventory # 3c2d769a-ab24-4eaf-91d0-2be2fa891f03
Quantity: 1 available