This flexible text and casebook is research/theory based. It cites the theoretical foundations of sales management and aims to appeal to a variety of teaching approaches. Topics discussed include formulation of a strategic sales programme, organizing the sales force, and demand estimation.
"synopsis" may belong to another edition of this title.
Seller: 2nd Hand Books, Kenner, LA, U.S.A.
Softcover Fourth Ed. Financial; Accounting: Working Papers Vol. 1 (Chapters 1-14) for use with Accounting Principles (372 Pgs.) Light edge soiling, otherwise Near fine. Seller Inventory # AA-SC-11144