Sales Force Management: Planning, Implementation, and Control (Irwin Series in Marketing) - Softcover

 
9780256080049: Sales Force Management: Planning, Implementation, and Control (Irwin Series in Marketing)

Synopsis

This research/theory based text cites the theoretical foundations of sales mangement. The material in previous editions has been expanded to include empowerment, stress management, leadership and strategic management. Experimental applications are also included appearing at the end of the chapters, providing the student with the opportunity to work relevant topics.

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Other Popular Editions of the Same Title

9780256105346: Sales Force Management (The Irwin Series in Marketing)

Featured Edition

ISBN 10:  0256105340 ISBN 13:  9780256105346
Publisher: Richard D Irwin, 1992
Hardcover