Formulation, Implementation, and Control of Competitive Strategy - Softcover

Pearce, John A.

Softcover

ISBN 10: 025608324X ISBN 13: 9780256083248

Publisher: Irwin Professional Publishing, 1991

Synopsis

Contemporary research in strategic management, with an emphasis on conceptual tools and skills created by scholars and practitioners in the field are evident throughout this 12-chapter text-only book. "Formulation, Implementation, and Control of Competitive Strategy" is the softcover, text-only version of Pearce and Robinson's "Strategic Management". Pearce and Robinson present a pedagogical model for instructors who desire quantitative analysis. The financial data available here should appeal to instructors and the strong coverage of "Business Week" material provides a currency to the text.

About this title

About the Author

John Pearce (Wayne, PA) teaches at Villanova University.

Richard Robinson (Columbia, SC) is a member of the faculty at the University of South Carolina.

Edition details

• Publisher: Irwin Professional Publishing
• Publication date: 1991
• ISBN 10: 025608324X
• ISBN 13: 9780256083248
• Binding: Paperback
• Language: English
• Edition number: 4
• Number of pages: 390