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This text in marketing management includes expanded coverage of global examples and the uses of technology including the Internet, secondary data sources and marketing services. An international case can be found at the end of the book and used with or without the free GAMAR3 software.
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About the Author:
Harper W. Boyd Jr., University of Arkansas, Little Rock - Orville C. Walker Jr., University of Minnesota - Jean-Claude Larreche, INSEAD, European Institute of Business Administration
"About this title" may belong to another edition of this title.
- PublisherIrwin Professional Publishing
- Publication date1990
- ISBN 10 0256084009
- ISBN 13 9780256084009
- BindingPaperback
- Number of pages1
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Marketing Management: A Strategic Approach
Published by
Mcgraw-Hill Inc.,Us
(1990)
ISBN 10: 0256084009
ISBN 13: 9780256084009
Used
Hardcover
Quantity: 1
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Book Description Condition: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. Book contains pen & pencil markings With owner's name inside cover. In poor condition, suitable as a reading copy. Re-bound by library. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1700grams, ISBN:9780256084009. Seller Inventory # 9755531
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