This flexible text and casebook is research/theory based. It cites the theoretical foundations of sales management and aims to appeal to a variety of teaching approaches. Topics discussed include formulation of a strategic sales programme, organizing the sales force, and demand estimation.
"synopsis" may belong to another edition of this title.
FREE shipping within U.S.A.
Destination, rates & speedsSeller: Hawking Books, Edgewood, TX, U.S.A.
Condition: Good. Good Condition. Answer fields are completed on multiple pages. Five star seller - Buy with confidence! Seller Inventory # X0256084882X3
Quantity: 1 available