Synopsis
The market leading text for a course in technology and innovation. This text covers the latest research and combines this material with cases from Harvard and Stanford
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McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide
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Strategic Management of Technology and Innovation
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Strategic Management of Technology and Innovation
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Strategic Management of Technology and Innovation
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Strategic Management of Technology and Innovation
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Strategic Management of Technology and Innovation
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Strategic Management of Technology and Innovation
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Irwin Professional Publishing, 1995
ISBN 10: 0256091285
ISBN 13: 9780256091281
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Lehrbuch. Condition: Gut. 923 Seiten ex Library Book aus einer wissenschaftlichen Bibliothek Sprache: Englisch Gewicht in Gramm: 1909. Seller Inventory # 280058
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Strategic Management of Technology & Innovation.[Integrating technology and strategy -- Design and evolution of technology strategy -- Enactment of technology strategy; developing th e firm's innovative capabilities -- Enactment of technology strategy; creating and implementing a development strategy -- Conclusion: Innovative challenges in established firms]
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Boston, MA, et al. : Irwin McGraw-Hill, 1996., 1996
ISBN 10: 0256091285
ISBN 13: 9780256091281
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Hardcover. Condition: Very Good. 2nd edition ; ISBN: 0256091285 ; LCCN: 94-44907 ; OCLC: 31607360 ; xiv, 923 pp. ; some illustrations ; some highlighting ; Contents: Integrating technology and strategy -- Design and evolution of technology strategy -- Enactment of technology strategy; developing th e firm's innovative capabilities -- Enactment of technology strategy; creating and implementing a development strategy -- Conclusion: Innovative challenges in established firms ; VG. Book. Seller Inventory # 2175