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Cases in Advertising and Promotion Management - Softcover

 
9780256096897: Cases in Advertising and Promotion Management
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This book gives a lot of insight with detailed information on how to manage promotions.

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  • PublisherIrwin Professional Publishing
  • Publication date1991
  • ISBN 10 0256096899
  • ISBN 13 9780256096897
  • BindingPaperback
  • Edition number3
  • Number of pages908

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9780256029321: Cases in advertising and promotion management

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Quelch, John A.
ISBN 10: 0256096899 ISBN 13: 9780256096897
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