Items related to Strategic Management: Concepts and Cases
This book discusses the structure of the strategic process and examines and explains how to assess the position and assets of a company and that of its competitors. The book then considers how to analyze the strategic resources of a company with respect to several aspects of its structure, such as its marketing, its people and its finance. It then considers the questions that need to be asked when developing a corporate strategy and the best methods for managing any changes that may be required.
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- PublisherIrwin Professional Publishing
- Publication date1992
- ISBN 10 0256096988
- ISBN 13 9780256096989
- BindingPaperback
- Edition number6
- Number of pages1117
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STRATEGIC MANAGEMENT: CONCEPTS A
Published by
Irwin Professional Publishing
(1992)
ISBN 10: 0256096988
ISBN 13: 9780256096989
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Softcover
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Book Description Condition: New. New. In shrink wrap. Looks like an interesting title! 4.98. Seller Inventory # Q-0256096988
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