Introduction to Advertising & Promotion: An Integrated Marketing Communications Perspective - Hardcover

George E. Belch

  • 4.91 out of 5 stars
    11 ratings by Goodreads
 
9780256105162: Introduction to Advertising & Promotion: An Integrated Marketing Communications Perspective

Synopsis

Introduction to Advertising & Promotion: An Integrated Marketing Communications Perspective

"synopsis" may belong to another edition of this title.

Other Popular Editions of the Same Title

9780256108255: Introduction to Advertising and Promotion: An Integrative Marketing Communications Perspective

Featured Edition

ISBN 10:  0256108250 ISBN 13:  9780256108255
Publisher: Richard d Irwin, 1993
Hardcover