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Synopsis
Strategic Marketing Management Cases is a versatile collection of approximately 45 cases. This casebook has a decision-making focus and addresses the challenges facing marketing managers today. It is organized to reflect the priorities of a marketing manager: market orientation, growth strategies and target market strategies.
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- PublisherMcGraw-Hill Inc.,US
- Publication date1993
- ISBN 10 0256105316
- ISBN 13 9780256105315
- BindingHardcover
- Edition number4
- Number of pages928
- Rating
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Strategic Marketing Management Cases
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Condition: Good. Used book that is in clean, average condition without any missing pages. Seller Inventory # 50476676-6
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