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"Strategic Marketing" examines the key issues and variables in selecting a strategy. It emphasizes marketing strategy that incorporates business strategy issues. Emphasis on services as well as products is expanded in the fourth edition. The book is designed around a marketing planning approach with a clear emphasis on how to do strategic analysis and planning. Three fourths of the cases are new to the fourth edition plus there are many significant changes, additions and new examples.
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- PublisherIrwin
- Publication date1994
- ISBN 10 0256122121
- ISBN 13 9780256122121
- BindingHardcover
- Edition number4
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Book Description Hardcover. Condition: Very Good. Fourth Edition. Scuffing to cover with edge wear to spine. All text appears clean and binding is tight. 811 pages. Quantity Available: 1. Shipped Weight: Under 1 kilo. Category: Business, Finance & Marketing; ISBN: 0256122121. ISBN/EAN: 9780256122121. Pictures of this item not already displayed here available upon request. Inventory No: 1561027796. Seller Inventory # 1561027796
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Strategic Marketing (The Irwin Series in Marketing)
Published by
Richard D Irwin
(1994)
ISBN 10: 0256122121
ISBN 13: 9780256122121
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Book Description Hardcover. Condition: Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority!. Seller Inventory # S_366699853
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Strategic Marketing (The Irwin Series in Marketing)
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Irwin Professional Publishing 01 S
(1994)
ISBN 10: 0256122121
ISBN 13: 9780256122121
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Hardcover
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Book Description Hardcover. Condition: Very Good. Strategic Marketing (The Irwin Series in Marketing) This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. . Seller Inventory # 7719-9780256122121
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Strategic Marketing (The Irwin Series in Marketing)
Published by
Irwin Professional Publishing 99/p /01 S
(1994)
ISBN 10: 0256122121
ISBN 13: 9780256122121
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Hardcover
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Book Description Hardcover. Condition: Very Good. Shipped within 24 hours from our UK warehouse. Clean, undamaged book with no damage to pages and minimal wear to the cover. Spine still tight, in very good condition. Remember if you are not happy, you are covered by our 100% money back guarantee. Seller Inventory # 6545-9780256122121
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