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Marketing Management: A Strategic Approach With a Global Orientation (The Irwin Series in Marketing) - Hardcover
This text in marketing management includes expanded coverage of global examples and the uses of technology including the Internet, secondary data sources and marketing services. An international case can be found at the end of the book and used with or without the free GAMAR3 software.
"synopsis" may belong to another edition of this title.
About the Author:
Harper W. Boyd Jr., University of Arkansas, Little Rock - Orville C. Walker Jr., University of Minnesota - Jean-Claude Larreche, INSEAD, European Institute of Business Administration
"About this title" may belong to another edition of this title.
- PublisherChicago
- Publication date1995
- ISBN 10 0256125767
- ISBN 13 9780256125764
- BindingHardcover
- Edition number2
- Number of pages555
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Marketing Management: A Strategic Approach with a Global Orientation (Irwin Series in Economics)
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Marketing Management: A Strategic Approach With a Global Orientation (The Irwin Series in Marketing)
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Book Description hardcover. Condition: Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority!. Seller Inventory # S_299923378
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Marketing Management: A Strategic Approach With a Global Orientation
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Book Description Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1200grams, ISBN:9780256125764. Seller Inventory # 9607572
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Marketing Management: A Strategic Approach With a Global Orientation (The Irwin Series in Marketing) (2nd Edition)
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Book Description Condition: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Book contains pen markings. In poor condition, suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1250grams, ISBN:9780256125764. Seller Inventory # 9278347
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Book Description Paperback. Condition: Like New. Like New. book. Seller Inventory # ERICA53802561257675
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