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Strategic Marketing Management Cases (The Irwin Series in Marketing) - Softcover

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9780256136890: Strategic Marketing Management Cases (The Irwin Series in Marketing)

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Focusing on the major decision-making challenges facing marketing managers in the late 1990s, this text's cases include a broad range of companies. It reflects marketing management market orientation, growth strategies, and target market strategies.

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Cravens, David W.
Published by Richard D Irwin, 1995
ISBN 10: 0256136890 ISBN 13: 9780256136890
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