Introduction to Advertising and Promotion: An Integrated Marketing Communications Perspective/International Student Edition (The Irwin Series in Marketing) - Softcover

Belch, George E.; Belch, Michael A.

  • 4.91 out of 5 stars
    11 ratings by Goodreads
 
9780256136975: Introduction to Advertising and Promotion: An Integrated Marketing Communications Perspective/International Student Edition (The Irwin Series in Marketing)
Softcover
ISBN 10: 0256136971 ISBN 13: 9780256136975
Publisher: Business Pubns

This specific ISBN edition is currently not available.

Synopsis

This text examines how advertisers need to communicate with consumers through the myriad outlets - print, radio, cable, satellite TV, and Internet - into the 21st century. It covers use of the Internet, global examples, marketing principles and real-world marketing communications campaigns.

"synopsis" may belong to another edition of this title.

Publisher
Business Pubns
Language
English
ISBN 10 
0256136971
ISBN 13 
9780256136975
Binding
Paperback
Edition number
3
Rating
  • 4.91 out of 5 stars
    11 ratings by Goodreads

Other Popular Editions of the Same Title

9780256136968: Introduction to Advertising and Promotion: An Integrated Marketing Communications Perspective (The Irwin Series in Marketing)

Featured Edition

ISBN 10:  0256136963 ISBN 13:  9780256136968
Publisher: Irwin Professional Pub, 1994
Hardcover