Strategic Management: Formulation, Implementation, and Control

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9780256154788: Strategic Management: Formulation, Implementation, and Control

This sixth edition of the text includes updated coverage of topics such as the global economy, entrepeneurship, ethics, restructuring, continuous improvement, integrated operations, manufacturing and virtual organizations. There is also a new chapter on tools and techniques for strategic analysis at the business level, and the model of the strategic management process has been revised to reflect strategic analysis at different organizational levels.

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About the Author:

John Pearce (Wayne, PA) teaches at Villanova University.

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John A. Pearce, Richard B. Robinson
Published by Richard D Irwin (1996)
ISBN 10: 0256154783 ISBN 13: 9780256154788
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John A. Pearce; Richard B. Robinson
Published by Richard D Irwin (1996)
ISBN 10: 0256154783 ISBN 13: 9780256154788
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