Transnational Management: Text, Cases, and Readings in Cross-Border Management - Hardcover

Christopher A. Bartlett; Sumantra Ghoshal

Hardcover

ISBN 10: 025616553X ISBN 13: 9780256165531

Publisher: Richard D Irwin, 1995

Synopsis

TRANSNATIONAL MANAGEMENT focuses on the management challenges associated with developing strategies and managing the operations of companies whose activities stretch across national boundaries. The purpose of this book is to provide a conceptual framework of the interplay between the multinational corporation, the countries in which it does business, and the competitive environment in which it operates. Through text narrative, cases, and readings, the authors skillfully examine the development of strategy, organizational capabilities, and management challenges for operating in the global economy.

About this title

About the Author

Christopher Bartlett is the Daewoo Professor of Business Administration and Chair of the Program for Global Leadership at Harvard Business School.

Edition details

• Publisher: Richard D Irwin
• Publication date: 1995
• Language: English
• ISBN 10: 025616553X
• ISBN 13: 9780256165531
• Binding: Hardcover
• Edition number: 2
• Number of pages: 880