Corporate Strategy: Resources and The Scope of The Firm - Hardcover

Collis, David; Montgomery, Cynthia

Hardcover

ISBN 10: 0256178941 ISBN 13: 9780256178944

Publisher: McGraw-Hill/Irwin, 1997

Synopsis

CORPORATE STRATEGY breaks the mold. It is a completely new course whose design has been honed over six years of teaching at the Harvard Business School. It presents, for the first time, a single consistent framework for the analysis of corporate-level strategy. Based on the latest research in the resource-based view of the firm and organizational economics, it develops a rigorous approach to the many important issues surrounding the scope of the firm. Starting from the analysis of how valuable resources contribute to the competitive advantage of a single business, the book progresses through the analysis of scale, scope and vertical integration within an industry, to the treatment of diversification and the management of multibusiness firms. As such, it perfectly complements those required strategy courses that develop the notions of strategy as the internal consistency and external positioning of single business firms.

About this title

About the Author:

David J. Collis, Frederick Frank Adjunct Professor of International Business Administration, Yale School of Management: Professor Collis is associate professor of business administration at Harvard Business School. His research focuses on corporate strategy and global competition. At Harvard, he jointly developed the second year MBA elective course on corporate strategy, and in 1996 was rated the top teacher among all strategy faculty. He is a strategic consultant to the top management of major U.S. and U.K. corporations, and participates in in-house management education programs for multinational companies.Ph.D. Harvard University

About this edition

• Publisher: McGraw-Hill/Irwin
• Publication date: 1997
• ISBN 10: 0256178941
• ISBN 13: 9780256178944
• Binding: Hardcover
• Edition number: 1
• Number of pages: 784