Applications in Basic Marketing: Clippings from the Popular Business Press, 1995-1996 - Softcover

Perreault, William D.; McCarthy, E. Jerome

 
9780256188349: Applications in Basic Marketing: Clippings from the Popular Business Press, 1995-1996

Synopsis

Applications in Basic Marketing: Clippings from the Popular Business Press. 1995-1996 Edition, by Perreault & McCarthy. Printed by Irwin. Includes articles drawn from popular business publications, and provides a helpful set of learning materials for the marketing student.

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