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Cross-Functional Management of Technology: Cases and Readings - Softcover

Swamidass, Paul M; Aldridge, M Dayne

 
9780256194296: Cross-Functional Management of Technology: Cases and Readings

Synopsis

Cross-Functional Management of Technology features cases and readings specifically collected for a management of technology course. Taken by both business and engineering students, technology management is a growing discipline. Each case begins with a brief introduction by the authors, and the majority have been designed to be analyzed by teams of students. Each case has also been classroom tested at ten universities.

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