Synopsis
Providing an overview of critical issues in marketing management, this work features sections on creativity, vision and values, relationship marketing and strategic partnerships.
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About the Author
J. Paul Peter is another very highly regarded marketing educator and is also at UW-Madison. He has won many awards for his contributions through research, textbooks, and education.
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A Preface to Marketing Management (Irwin Series in Marketing)
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A Preface to Marketing Management (Irwin Series in Marketing)
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Irwin Professional Publishing, 1996
ISBN 10: 0256202818
ISBN 13: 9780256202816
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A Preface to Marketing Management (Irwin Series in Marketing)
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ISBN 10: 0256202818
ISBN 13: 9780256202816
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Preface to Marketing Management
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ISBN 10: 0256202818
ISBN 13: 9780256202816
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A Preface to Marketing Management (Irwin Series in Marketing)
Published by
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ISBN 10: 0256202818
ISBN 13: 9780256202816
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A Preface to Marketing Management
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ISBN 10: 0256202818
ISBN 13: 9780256202816
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A Preface to Marketing Management
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ISBN 10: 0256202818
ISBN 13: 9780256202816
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A Preface to Marketing Management (Irwin Series in Marketing)
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A Preface to Marketing Management
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ISBN 13: 9780256202816
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A Preface to Marketing Management
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ISBN 10: 0256202818
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