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Synopsis
Introduction to Information Systems, 8/E is written for business students with a business end-user focus. This point of view has been the primary reason behind the book's success over seven editions. The text contains traditional coverage of the topics that support business information systems literacy. O'Brien's 8E gives students less theory and more on the basic building blocks to understand the concepts and technology necessary to become intelligent users of information systems. Contrast this text with the more theory-oriented, higher-level O'Brien-MIS 3e that is geared toward managers more than end-users of information systems.
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About the Author
George M. Marakas is an associate professor of Information Systems at the School of Business at the University of Kansas. His teaching expertise includes Systems Analysis and Design, Technology-Assisted Decision Making, Electronic Commerce, Management of IS Resources, Behavioral IS Research Methods, and Data Visualization and Decision Support. In addition, George is an active researcher in the area of Systems Analysis Methods, Data Mining and Visualization, Creativity Enhancement, Conceptual Data Modeling, and Computer Self-Efficacy. George received his PhD in Information Systems from Florida International University in Miami and his MBA from Colorado State University. Throughout his academic career, George has distinguished himself both through his research and in the classroom. He has received numerous national teaching awards and his research has appeared in the top journals in his field. In addition to this text, he is also the author of three best-selling textbooks in information systems: Decision Support Systems for the 21st Century, Systems Analysis and Design: An Active Approach, and Data Warehousing, Mining, and Visualization: Core Concepts.
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Introduction to Information Systems
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Introduction to information systems
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The McGraw-Hill Company, 1996
ISBN 10: 0256209375
ISBN 13: 9780256209372
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Introduction to information systems
Published by
The McGraw-Hill Company, 1996
ISBN 10: 0256209375
ISBN 13: 9780256209372
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Introduction to information systems
Published by
The McGraw-Hill Company, 1996
ISBN 10: 0256209375
ISBN 13: 9780256209372
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