Synopsis
This is an applied text with a strong brand message. Most texts on the market teach functions but neglect integration and organization, which should be the very foundation of Marketing. This text answers the questions of when to use, how to use, and who should be involved in the interrelated functions of Marketing today. This text also teaches the cost effectiveness of developing brand relationship (managing the ongoing dialogue between buyer and seller)--and how to truly integrate the consumer into Business-to-business marketing vs. Business-to-consumer marketing (B2B and B2C).
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IMC: Using Advertising and Promotion to Build Brands
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Marketing Communication
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IMC: Using Advertising&Promotion to Build Brands
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McGraw-Hill, Boston, MA, 2002
ISBN 10: 025621476X
ISBN 13: 9780256214765
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IMC: Using Advertising&Promotion to Build Brands
Published by
McGraw-Hill, Boston, MA, 2002
ISBN 10: 025621476X
ISBN 13: 9780256214765
Used
Hardcover
Seller: a2zbooks, Burgin, KY, U.S.A.
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Hardcover. Condition: Good. Used good, highlighting/writing Quantity Available: 1. ISBN: 025621476X. ISBN/EAN: 9780256214765. Pictures of this item not already displayed here available upon request. Inventory No: ABE333963266. Seller Inventory # ABE333963266
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IMC: Using Advertising&Promotion to Build Brands
Published by
McGraw-Hill, Boston, MA, 2002
ISBN 10: 025621476X
ISBN 13: 9780256214765
Used
Hardcover
Seller: a2zbooks, Burgin, KY, U.S.A.
Seller rating 5 out of 5 stars
Hardcover. Condition: Good. Used good, highlighting/writing Quantity Available: 1. ISBN: 025621476X. ISBN/EAN: 9780256214765. Pictures of this item not already displayed here available upon request. Inventory No: ABE333963270. Seller Inventory # ABE333963270