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Synopsis
Contemporary research in strategic management, with an emphasis on conceptual tools and skills created by scholars and practitioners in the field are evident throughout this 12-chapter text-only book. "Formulation, Implementation, and Control of Competitive Strategy" is the softcover, text-only version of Pearce and Robinson's "Strategic Management". Pearce and Robinson present a pedagogical model for instructors who desire quantitative analysis. The financial data available here should appeal to instructors and the strong coverage of "Business Week" material provides a currency to the text.
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About the Author
John Pearce (Wayne, PA) teaches at Villanova University.
Richard Robinson (Columbia, SC) is a member of the faculty at the University of South Carolina.
"About this title" may belong to another edition of this title.
- PublisherRichard D Irwin
- Publication date1997
- ISBN 10 0256216606
- ISBN 13 9780256216608
- BindingPaperback
- LanguageEnglish
- Edition number6
- Number of pages415
- Rating
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